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In 1987, Woolworths launched the "Fresh Food People" campaign after implementing new company protocols for their fresh food departments. [9] The slogan changed slightly in 2012 to "Australia's Fresh Food People" to promote the fact that 96% of fresh produce sold in Woolworths supermarkets is grown in Australia. [26]
The F. W. Woolworth Company (often referred to as Woolworth's or simply Woolworth) was a retail company and one of the pioneers of the five-and-dime store.It was among the most successful American and international five-and-dime businesses, setting trends and creating the modern retail model that stores follow worldwide today.
Woolworths Metro, styled as simply Metro, is a subsidiary chain of small retail stores owned and operated by Woolworths Supermarkets in Australia. Metro specialises in "grab and go" food, ready made meals , beverages and other goods, as well as a range of in-demand local and imported products.
In May 2012, Woolworths started offering in-store discounts to Everyday Rewards members who use the card. [14] On 26 October 2015 Woolworths announced that, from 1 January 2016, customer loyalty cards would no longer earn Qantas Frequent Flyer points. Instead they will receive more discounts on groceries.
Between 1990 and 2000, Woolworths trialled a network of min-supermarkets in BP petrol stations. [14] In 2001, Woolworths began operating mini-supermarkets at 17 Gull New Zealand stores. [14] By 2002, Woolworths New Zealand consisted of 83 supermarkets branded as Woolworths, Big Fresh and Price Chopper.
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The Woolworths chain was originally a division of the American F. W. Woolworth Company until its sale in the early 1980s, [2] [3] it had more than 800 shops in the UK prior to closure. Woolworths sold many goods and had its own Ladybird children's clothing range, [ 4 ] WorthIt! value range and Chad Valley toys. [ 5 ]