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Mega Brands has won 14 cases launched by competitor Lego regarding its Mega Bloks. The Lego Group has filed lawsuits against Mega Bloks, Inc. in courts around the world on the grounds that Mega Bloks' use of the "studs and tubes" interlocking brick system is a violation of trademarks held by Lego. [ 17 ]
The app is available as a free download and only features Lego-related content. It was designed to be a social network for children to be inspired, create and share their Lego builds, photos and videos with a like-minded community, whilst also providing Lego content in the form of product advertising, images, videos, campaigns and competitions.
Mattel resurrected the Construx name as Mega Construx in 2017 (see Mega Bloks). For a short time near the end of the Fisher Price run, a version targeted at younger children was released called Basix Construx. It used bright primary colors and did not contain the more complex pieces such as axles and pulleys.
Mega Bloks won a case at the EU's top court in 2010 against Lego's trademark registration of a red toy building brick. On September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark." [11] Best-Lock and Lego bricks compared.
After the sale of the company by Rosen, his father, and his brother Jeffrey Rosen to Mega Brands in 2005, Lawrence Rosen began a new company, primarily using the Cra-Z-Art branding for its products. Mega Brands was acquired by Mattel in 2014. Early in 2021, LaRose Industries announced it purchased the RoseArt brand from Mattel. [1]
Dragons: Fire & Ice is a 2004 animated fantasy adventure film and the first of a two-part series based on the Mega Bloks toyline. The film was released directly to DVD in 2004, but also aired on Jetix in September 2005. [1] The story concerns two unlikely heroes, Prince Dev of the Norvagen and Princess Kyra of the Draigar.
The Canadian manufacturer Mega Bloks was sued, Lego asserting that their use of the composite brick system of "studs and tubes" was an infringement of the trademarks held by Lego. On November 17, 2005, the Supreme Court of Canada upheld the right of Mega Bloks to continue selling the product in Canada. [31]
The toy company Tyco Toys produced such bricks for a time; other competitors include Mega Bloks and Best-Lock. These competitor products are typically "compatible" with Lego bricks, and are often marketed at a lower cost than Lego sets. One such competitor is Coko, manufactured by Chinese company Tianjin Coko Toy Co., Ltd.