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Outdoor advertising, such as a mobile billboard, is effective because it is difficult to ignore. According to a UK national survey, it is also memorable. Capitol Communications Group found that 81.7% of those polled recalled images they saw on a moving multi-image sign. [citation needed] This is compared to a 19% retention rate for static signs.
The first documented case of hoarding was in the Collyer Mansion by the brothers Homer and Langley in 1947, New York. Their mansion became an attraction in 1938 because of the extreme level of accumulation and fortune found in their residence after their deaths.
JCDecaux Group (JCDecaux SA, French pronunciation: [ʒisedəˈko] zhee-say-də-KOH) is a multinational corporation focused on outdoor advertising.As of 2016, it is the largest company in its sector worldwide with adverts on 140.000 bus stops and 145 airports. [2]
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative. [1] Advertisements are commonly placed by large companies like JCDecaux and Clear Channel Outdoor.
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Outdoor advertising was based on hoardings (billboards): England 1835, by John Orlando Parry. The history of advertising in Britain has been a major part of the history of its capitalist economy for three centuries. It became a major force as agencies were organized in the mid-19th century, using primarily newspapers and magazines.
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Reconstructed wooden hoarding around the Cité de Carcassonne, France. A hoard or hoarding was a temporary wooden shed-like construction on the exterior of a castle during a siege that enabled the defenders to improve their field of fire along the length of a wall and, most particularly, directly downwards towards the bottom of the wall. [1]