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Varsity Brands, Inc. is an American apparel company owned by the private equity firm Kohlberg Kravis Roberts.It is primarily focused on academic apparel and memorabilia, with its operations split among three major subsidiaries, including Herff Jones—a manufacturer of products such as class rings, graduation caps and gowns, and yearbooks; Varsity Spirit—which produces apparel and ...
Varsity Spirit cheerleader. Varsity Spirit, LLC, also known as Varsity, is an American cheerleading company owned by Varsity Brands.Founded in 1974 as the Universal Cheerleaders Association, the company is a manufacturer of apparel for cheerleading and dance teams, organizer of cheerleading competitions, and operator of training camps and sanctioning bodies.
Varsity Brands was the parent company of Varsity Spirit, which had become the largest cheerleading and sports-uniform manufacturer in the world by the end of the 2000s. [28] [29] Because of the law, Varsity could not register copyrights for its cheerleading-uniform designs as clothing.
Varsity Fashions is a cheer apparel and accessory brand. [6] In 2012, Varsity merged with Herff Jones, an Indianapolis company that produces items like graduation apparel and class rings. Webb would serve as president and CEO of the company effective July 1, 2013. Webb's company had already become known as Varsity Brands.
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In 2013, the company acquired uniform manufacturer BSN Sports. In 2014 the company rebranded itself under the Varsity Brands name, with Herff Jones becoming a subsidiary. [11] [12] In July 2014, the Nystrom brand was sold to Social Studies School Service, a social studies company in California.
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