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Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company is a self-help book published in March 2012 by Greenleaf Book Group. Written by the founder of Acumen Learning, Kevin R. Cope , it is a covers the topic of business acumen .
Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
Professional communication draws on theories from fields as different as rhetoric and science, psychology and philosophy, sociology and linguistics.. Much of professional communication theory is a practical blend of traditional communication theory, technical writing, rhetorical theory, adult learning theory, and ethics.
When you really step in it, you might feel like you'll never recover. But you can regain trust if you make a concerted effort to repair the damage.
The book was reviewed by J.M. Rathmell in The Journal of Marketing in January 1953. [10] In 1990, the Washington Post said, "if there is such a thing as the 10 commandments of business then the second was laid down by Scott M Cutlip and Allen H Center in Effective Public Relations".
Rating Description A: Reliable No doubt about the source's authenticity, trustworthiness, or competency.History of complete reliability. B: Usually reliable Minor doubts. History of mostly valid informa
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance.