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Media Education Foundation. The Codes of Gender is a 2010 documentary written and directed by Sut Jhally, a professor of communications at the University of Massachusetts Amherst. [1] The film investigates how advertising goes beyond the selling of product, but also the selling of social ideas; particularly through gender representations.
Budget. $3 million [1] Box office. $7.7 million [2] Real Women Have Curves is a 2002 American comedy-drama film directed by Patricia Cardoso, based on the play of the same name by Josefina López, who co-authored the screenplay for the film with George LaVoo. The film stars America Ferrera (in her feature film debut) as protagonist Ana García.
The exploitation of women in mass media is the use or portrayal of women in mass media such as television, film, music, and advertising as objects or sexual beings, in order to increase the appeal of media or a product to the detriment of the women being portrayed, and women in society. This process includes the presentation of women as sexual ...
Fight Club. The 1999 American film Fight Club, directed by David Fincher, presents social commentary about consumerist culture, especially the feminization of American culture and its effects on masculinity. The film has been the source of critical analysis. Academic Jans B. Wager describes the film as retro-noir, while Keith Gandal defines it ...
Media and gender. Gender plays a role in mass media and is represented within media platforms. These platforms are not limited to film, radio, television, advertisement, social media, and video games. Initiatives and resources exist to promote gender equality and reinforce women's empowerment in the media industry and representations.
Societal attitudes towards women. Social attitudes towards women vary as greatly as the members of society themselves. From culture to culture, perceptions about women and related gender expectations differ greatly. In recent years, there has been a great shift in attitudes towards women globally as society critically examines the role that ...
Kelly Reichardt (/ ˈ r aɪ k ɑːr t /; born March 3, 1964) [1] is an American film director and screenwriter. [2] She is known for her minimalist films closely associated with slow cinema, [3] [4] many of which deal with working-class characters in small, rural communities.
Women are involved in the film industry in all roles, including as film directors, actresses, cinematographers, film producers, film critics, and other film industry professions, though women have been underrepresented in creative positions. Most English-language academic study and media coverage focus on the issue in the US film industry ...