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The lehenga, lehnga or langa or लेहंगा (also known as a ghagra, chaniyo, Paro, paavada, or lacha) is a form of ankle-length skirt from the Indian subcontinent. Different patterns and styles of traditional embroidery are used to decorate lehenga. Gota patti embroidery is often used for festivals and weddings.
Women in ghagra choli, c. 1872. Ghagra choli (also known as lehenga choli and chaniya choli) is a type of ethnic clothing for women from India, notably in the Indian states of Rajasthan, [1] [2] Gujarat, [3] Madhya Pradesh, Uttar Pradesh, Bihar, Haryana, Punjab, Himachal Pradesh, Uttarakhand, Jammu and Kashmir and southern Nepal in Terai plains.
The wedding was described as India's "wedding of the year" [4] [7] and "India's own royal wedding". [8] The New York Times described it as introducing "the world to [India]'s Gilded Age". [9] Estimates for the wedding's cost range from $600 million [1] to $1 billion, [10] [11] [12] leading to sharp criticism of wealth inequality in India. [13]
Weddings in India are festive occasions and usually celebrated with extensive decorations, color, music, dance, outfits and rituals that depend on the community, region and religion of the bride and the groom, as well as their preferences. [1] India celebrates about 10 million weddings per year, [2] of which about 80% are Hindu weddings.
Actress Raima Sen in a lehenga-style sari. A lehenga-style sari is a modern garment introduced in India that blends elements of the traditional sari and lehenga choli. A lehenga-style sari is normally 4.5 metres (5 yards) to 5.5 metres (6 yards) long. To wear one, unlike a sari, one does not have to form pleats but may simply tuck and drape.
A wedding dress or bridal gown is the dress worn by the bride during a wedding ceremony. The color, style and ceremonial importance of the gown can depend on the religion and culture of the wedding participants. Wedding dresses hold a significant place in fashion, symbolizing personal expression, and cultural traditions and societal values.
Usually, the garment is woven with cotton or silk. A variant of this is the ghagra choli of North India (the difference between the two being the direction of draping the voni or dupatta). The modern day "lehenga-style sari", worn by Indians across the subcontinent mainly for special occasions, is inspired by the langa voni.
In July 2016, Myntra acquired their rival Jabong.com to become India's largest fashion platform. [30] In October 2017, Myntra partnered with the Ministry of Textiles to promote the handloom industry. [31] [32] In April 2017, the company acquired InLogg, a city-based technology platform for the e-commerce sector. [33]