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Direct text marketing is a form of SMS marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online. Some businesses provide the entire service including creating the messages and sending them via an aggregator on behalf ...
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
The MMS standard extends the core SMS (Short Message Service) capability, allowing the exchange of text messages greater than 160 characters in length. Unlike text-only SMS, MMS can deliver a variety of media, including up to forty seconds of video, one image, a slideshow [ 31 ] of multiple images, or audio.
Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.
An alternative to inbound SMS is based on long numbers (international mobile number format, e.g., +44 7624 805000, or geographic numbers that can handle voice and SMS, e.g., 01133203040 [44]), which can be used in place of short codes or premium-rated short messages for SMS reception in several applications, such as TV voting, [47] product ...
SMS language displayed on a mobile phone screen. Short Message Service language, textism, or textese [a] is the abbreviated language and slang commonly used in the late 1990s and early 2000s with mobile phone text messaging, and occasionally through Internet-based communication such as email and instant messaging.
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