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The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
The flapper lifestyle and look disappeared and the roaring '20s era of glitz and glamour came to an end in America after the Wall Street Crash of 1929. [105] Unable to afford the latest trends and lifestyle, the once-vibrant flapper women returned to their dropped hemlines, and the flapper dress disappeared.
The shift dress gained popularity during the Western flapper movement in the 1920s. [2] Changing social norms meant that young women could choose a style of dress that was easier to move and dance in, and the shift dress marked a departure from previously fashionable corset designs, which exaggerated the bust and waist while restricting movement.
The popularisation of the flapper style was due to film, radio and the media. Adrian was a popular designer for Metro-Goldyn-Mayer during the 1920s-1930s, dressing silent film actresses including Clara Bow, Norma Shearer, Greta Garbo and Joan Crawford: which influenced American women's fashion. [11]
The dresses of the 1920s could be pulled over the head and were short and straight. [66] It was acceptable to wear sleeveless dresses during the day. [66] Flapper dresses were popular until end of the decade. [67] During World War II, dresses were slimmer and inspired by military uniforms. [41]
By the 1920s, the style of the skirt still remained, influenced by the flapper dress; however, the wide sleeves had been flattened to butterfly sleeves (popularized by local couturier Pacita Longos), and the big pañuelo reduced its size. Such trends had gained prominence especially during the annual Manila Carnivals of the 1920s and through ...
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