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Communicology is the scholarly and academic study of how people create and use messages to affect the social environment. Communicology is an academic discipline that distinguishes itself from the broader field of human communication with its exclusive use of scientific methods to study communicative phenomena.
The institutionalization of communication studies in U.S. higher education and research has often been traced to Columbia University, the University of Chicago, and the University of Illinois Urbana-Champaign, where early pioneers of the field worked after the Second World War.
James Halloran at the University of Leicester is credited for his influence in the development of media studies and communication studies, as the head of the university's Centre for Mass Communication Research and founder of the International Association for Media and Communication Research. [35] Media Studies is now taught all over the UK.
Communicative ecology is a conceptual model used in the field of media and communications research.. The model is used to analyse and represent the relationships between social interactions, discourse, and communication media and technology of individuals, collectives and networks in physical and digital environments.
The science of communication is a research-driven consultative process involving planning, design and implementation of strategic interventions. It provides relevant information and adequate motivation to impact on attitudes and behaviors of individuals or groups of people.
Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience.
Most communication models try to describe both verbal and non-verbal communication and often understand it as an exchange of messages. Their function is to give a compact overview of the complex process of communication. This helps researchers formulate hypotheses, apply communication-related concepts to real-world cases, and test predictions ...
Contextual design (CD) is a user-centered design process developed by Hugh Beyer and Karen Holtzblatt. It incorporates ethnographic methods for gathering data relevant to the product via field studies, rationalizing workflows , and designing human–computer interfaces .