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A demographic profile is a form of demographic analysis in which information is gathered about a group to better understand the group's composition or behaviors for the purpose of providing more relevant services. In business, a demographic profile is usually used to increase marketing efficiency.
The Demography of the World Population from 1950 to 2100. Data source: United Nations — World Population Prospects 2017. Demography (from Ancient Greek δῆμος (dêmos) 'people, society' and -γραφία (-graphía) 'writing, drawing, description') [1] is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the ...
Demographic statistics are measures of the characteristics of, or changes to, a population. Records of births, deaths, marriages, immigration and emigration and a regular census of population provide information that is key to making sound decisions about national policy. [1] [2] A useful summary of such data is the population pyramid. It ...
Demographic economics or population economics is the application of economic analysis to demography, the study of human populations, including size, growth, density, distribution, and vital statistics.
The NRS social grades are a system of demographic classification used in the United Kingdom.They were originally developed by the National Readership Survey (NRS) to classify readers, but have since been used by many other organisations for wider applications and have become a standard for market research. [1]
Psychographics is defined as "market research or statistics classifying population groups according to psychological variables" [1] The term psychographics is derived from the words "psychological" and "demographics" [2] Two common approaches to psychographics include analysis of consumers' activities, interests, and opinions (AIO variables), and values and lifestyles (VALS).
Post-demographics is a way to study the personal data in social networking platforms, and, in particular, how profiling is, or may be, performed, with which findings as well as consequences. The prefix 'post' shows that it is different from the demographic data that tries to organize groups, markets and voters in society.
Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations. [1] What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term "firmographics" is a combination of demographics and geographics.