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Local SEO has evolved over the years to provide a targeted online marketing approach that allows local businesses to appear based on a range of local search signals, providing a distinct difference from broader organic SEO which prioritises relevance of search over a distance of searcher.
Yext was founded in 2006 as a local advertising business. [3] Its 2009 revenue was $20 million after it switched to generating customer leads and charging per lead. [4] In August 2012, the company sold its pay-per-call business to IAC's CityGrid Media in order to focus on listings.
Covario, Inc. was an American search marketing agency and technology firm based in San Diego, California. The company specialized in international search engine marketing services and provided software tools for SEO, paid search, social media marketing, analytics, and local search optimization. Its customer base included technology, consumer ...
Scorpion technology assists businesses in ranking in search engines, managing lead flow, and knowing in detail about cash flows, allowing them to make better decisions. [11] They also provide an all-in-one dashboard where a company can view the results. [11] Live chat, texting, and marketing automation is also available. [11]
ReachLocal's first product [when?] was a search engine advertising service [5] called ReachSearch. This technology places businesses’ advertisements on multiple search engines, including Google, Yahoo! and Bing. [6] ReachLocal has since introduced a range of digital marketing products, including ReachEdge, its lead conversion software. [7]
Search engines developed business models to finance their services, such as pay per click programs offered by Open Text [10] in 1996 and then Goto.com [11] in 1998. Goto.com later changed its name [12] to Overture in 2001, was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing.
One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.