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The Presentation of Self in Everyday Life is a 1956 sociological book by Erving Goffman, in which the author uses the imagery of theatre to portray the importance of human social interaction. This approach became known as Goffman's dramaturgical analysis .
Maintaining a version of self-presentation that is generally considered to be attractive can help to increase one's social capital, and this method is commonly implemented by individuals at networking events. These self-presentation methods can also be used on the corporate level as impression management. [1] [7]
[12] [8] For example, if a person's intrapersonal communication is characterized by self-criticism, this may make it hard for them to accept praise from other people. On a more basic level, it can affect how messages from other people are interpreted. For example, an overly self-critical person may interpret an honest compliment as a form of ...
Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
For example, "Smoking will shorten my life, and I wish to live for as long as possible," and yet "I smoke three packs a day." Dissonance is bothersome in any circumstance but it is especially painful when an important element of self-concept is threatened. For instance, if the smoker considered himself a healthy person, this would cause a ...
A typical PechaKucha Night includes 8 to 14 presentations. Organizers in some cities have customized their own format. For example, in Groningen, Netherlands, two six-minute, 40-second presentation slots are given to a live band, and the final 20 seconds of each presentation includes an immediate critique of the presentation by the host's ...