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The current Google logo, in use since September 1, 2015 ... The notable difference in the logo is the change in the ... a colorless Google logo going by the name of ...
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A Closer Look at Google's New Logo It's a big time for change at Google . First the announcement that the company was going to become part of the newly created Alphabet, and now a new logo.
There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal identity). Changes made only to the company logo have the lowest impact (called a logo-swap), and changes made to the name, legal name, and other identity ...
Google's logo from 2013 to 2015. The logo was used with minor changes since 1999. The name "Google" originated from a misspelling of "googol", [232] [233] which refers to the number represented by a 1 followed by one-hundred zeros.
On August 10, 2015, Google announced plans to create a new public holding company, Alphabet Inc. Google co-founder and CEO Larry Page made this announcement in a blog post on Google's official blog. [10] Alphabet was created to restructure Google by moving subsidiaries from Google to Alphabet, thus narrowing Google's scope.
Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. [2] [3] It replaced the old Google logo on September 1, 2015.As Google's branding was becoming more apparent on multiple device types, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
The change affects businesses in Europe, the Middle East and Africa and “select” businesses in the U.S. and Canada, Google said in an online post. The company didn’t immediately respond to a ...