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These listings must represent a physical location that a customer can visit. A Google Business listing appears when customers search for businesses either on Google Maps or in Google SERPs. The accuracy of these listings is a local ranking factor.
After the introduction of Google Places into the mainstream organic SERP, numerous other factors in addition to PageRank affect ranking a business in Local Business Results. [49] When Google elaborated on the reasons for PageRank deprecation at Q&A #March 2016, they announced Links and Content as the Top Ranking Factors. RankBrain had earlier ...
With Google Ads a business bids on choice words (keywords) to have their business placed higher in the search results ranking. The two main types of "Google Search Features" are content type and enhancements. A main factor in business ranking is Search Engine Optimization (SEO) and
By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation. [19] The leading search engines, Google, Bing , and Yahoo , do not disclose the algorithms they use to rank pages.
One can search for local information via search engines. These often return local search results from directories [5] and maps. Google for instance, will present results from its directory (called Google Business Profile) in Google Maps and also in the search engine results pages [6] in the form of a local pack.
Google Panda is a major change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", [ 1 ] in particular " content farms ", [ 2 ] and return higher-quality sites near the top of the search results.
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