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Hot Rod is the oldest magazine devoted to hot rodding, having been published since January 1948. [2] [3] Robert E. Petersen founded the magazine and his Petersen Publishing Company was the original publisher. The first editor of Hot Rod was Wally Parks, who went on to found the National Hot Rod Association (NHRA). [4]
While working to promote the exhibition, Petersen realized that there were no media specific to hot rods or hot-rodding. Seeing an opportunity, Petersen and Robert Lindsay, another member of the promotion team for the exhibition, left Hollywood Publicity Associates that autumn and began development of Hot Rod magazine. The first issue of the ...
[citation needed] Hot rods were made popular by magazines and movies. Hot Rod (1950), The Fast And The Furious (1954) and Running Wild (1955) and other movies were in theaters. [8] Pete Petersen began publishing Hot Rod Magazine with encouragement and capital investment from Honest Charley, who was also an advertiser in the first issue. [2]
In 1951, he founded the National Hot Rod Association, which stands today as the largest motorsports sanctioning body in the world, and became its president for several decades after leaving the magazine business. His wife, Barbara, who preceded him in death in 2006, worked for the NHRA as its Chief Secretary in its formative years.
Motor Trend Group, LLC (formerly known as Source Interlink Media and TEN: The Enthusiast Network) is a media company that specializes in enthusiast brands, such as Motor Trend and Hot Rod. Headquartered in El Segundo, California , it was a subsidiary of the TNT Sports division of Warner Bros. Discovery (WBD) [ 1 ] until being sold to Hearst ...
The association gained about 25,000 members in its first year; within six years, it had more than 57,000 members. [2] Hot Rod magazine and NHRA worked together to convince the general public and especially the police that there was a difference between hot-rodders and reckless street racers, sometimes known as "shot rodders". They encouraged ...