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  2. Domain authority - Wikipedia

    en.wikipedia.org/wiki/Domain_authority

    The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry.Domain Authority is a search engine ranking score developed by Moz. [1] This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

  3. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank is Google's indication of its assessment of the reputation of a webpage: It is non-keyword specific. Google uses a combination of webpage and website authority to determine the overall authority of a webpage competing for a keyword. [47] The PageRank of the HomePage of a website is the best indication Google offers for website ...

  4. HITS algorithm - Wikipedia

    en.wikipedia.org/wiki/HITS_algorithm

    Hyperlink-Induced Topic Search (HITS; also known as hubs and authorities) is a link analysis algorithm that rates Web pages, developed by Jon Kleinberg.The idea behind Hubs and Authorities stemmed from a particular insight into the creation of web pages when the Internet was originally forming; that is, certain web pages, known as hubs, served as large directories that were not actually ...

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  7. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Domain Authority (DA), a website metric developed by Moz, is a predictive metric to determine a website's traffic and organic search engine rankings. Domain Authority is based on different link metrics, such as number of linking root domains, number of total backlinks, and the distance of backlinks from the home page of websites.

  8. Google tests verified check marks in search results - AOL

    www.aol.com/news/google-tests-verified-check...

    (Reuters) - Alphabet's Google is testing showing check marks next to certain companies on its search results, a company spokesperson said on Friday, in a move aimed at helping users identify ...

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