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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
Close-up of the springs on an Anglepoise 90 lamp. A key feature of the Anglepoise design and patent is the placement of all springs (either three or four) near the base. [13] The design was extensively copied by other companies, usually in simplified form, and is still in use. Some derivatives use a heavy balance weight instead of the springs.
A balanced-arm lamp has a base, a stand or body, (in most cases) two connected arms (in many cases fitted with springs), and a lamp-head. The lamp can be moved into almost any position, and the balancing device will maintain the position until moved again. The same overall mechanism can be employed in other devices with similar requirements ...
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First IKEA outside of Europe. IKEA withdrew from the market in 1987 because of stagnant sales, [9] then returned in 2006 by opening a store in Funabashi, Chiba under a distribution partnership with the Mitsubishi Corporation. [10] [11] 6 Germany: 1974 Eching [12] (near Munich) 54 IKEA's largest market. Berlin alone has four stores.