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  2. Appeal to emotion - Wikipedia

    en.wikipedia.org/wiki/Appeal_to_emotion

    The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...

  3. Pathos - Wikipedia

    en.wikipedia.org/wiki/Pathos

    The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    Aristotle connected this skill with virtues like courage, wisdom, and generosity as ways that the speaker or any other person can use to appeal to his/her or their audience's emotions. [7] In some cases, downplaying the ethos can be done while emphasizing pathos, for example as William Jennings Bryan did in his Cross of Gold speech:

  5. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    According to Burke, effective persuasion is not merely about logical argumentation or emotional appeal but about creating a sense of shared identity and values between the speaker and the audience. In Burke’s view, persuasion works when the audience feels a connection or alignment with the speaker's perspective, thus making the message more ...

  6. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Appeal to fear Appeals to fear seek to build support by instilling anxieties and panic in the general population, for example, Joseph Goebbels exploited Theodore Kaufman's Germany Must Perish! to claim that the Allies sought the extermination of the German people. Appeal to prejudice

  7. Rhetoric - Wikipedia

    en.wikipedia.org/wiki/Rhetoric

    the use of emotional appeals to alter the audience's judgment through metaphor, amplification, storytelling, or presenting the topic in a way that evokes strong emotions in the audience logos the use of reasoning, either inductive or deductive , to construct an argument

  8. Category:Appeals to emotion - Wikipedia

    en.wikipedia.org/wiki/Category:Appeals_to_emotion

    Fallacies based on arguing for or against a proposition on emotional grounds. Pages in category "Appeals to emotion" The following 21 pages are in this category, out of 21 total.

  9. Yale attitude change approach - Wikipedia

    en.wikipedia.org/wiki/Yale_Attitude_Change_Approach

    The Yale school focused on factors such as motivating appeals [3] and organization of arguments in regards to the content of the communication. In particular they focused on emotional appeals which were considered a class of stimuli whose contents could arouse emotion, in contrast to logical/rational appeals. [3]