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Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising.In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads.
Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.
Google Ads, formerly known as Google Adwords, is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. [4]
Pay per click marketing can be done through ad networks such as Google Adwords or by paying for placement on a specific site. The pricing structure of most pay per click marketing is built upon an auction model that takes keyword competition into consideration to determine the cost per click (cpc) or the cost per impression. (CPI).
Google Checkout was an online payment processing service provided by Google aimed at simplifying the process of paying for online purchases. The web checkout service was combined with the NFC mobile payments app launched in September of 2011 called Google Wallet under a platform brand of the same name.
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