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From 1951 until 1964, he worked as an advertising consultant for the German cigarette manufacturer Reemtsma. During this time he also created the Milka cow image. [ 1 ] Leupin made his name in the 1940s through his use of the magic realism style of images for advertising consumer goods.
Milka: Milka cow 1971–present [12] Milkybar: Milky Bar kid: 1961–1998, 2000–present: the Milky Bar Kid is now computer generated and not an actual child Nederlandse Zuivel Organisatie Frau Antje: 1961–present
In 1972, the Milka cow named Lila [9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. [9] In 2015, Milka used a lilac-colored boat with Lila the mascot on it ...
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Milk's gotta lotta bottle" was an advertising slogan used by the British Milk Marketing Board (MMB) in the early 1980s. It followed the "drinka pinta milka day" slogan used by the MMB from 1959. The new slogan was an attempt to halt declining sales particularly among young people.