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A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers. Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature .
Newsletter and promotional emailing lists are employed in various sectors as parts of direct marketing campaigns. a "discussion list" allows subscribing members (sometimes even people outside the list) to post their own items which are broadcast to all of the other mailing list members.
Now I Know is a daily email newsletter about trivia written by Dan Lewis. Described as "a newer, less snarky iteration of Cecil Adams’ The Straight Dope," it has been running since 2010 with over 100,000 subscribers as of 2018. [1] [2] The newsletter won a Webby Award for email newsletters in 2013 and 2014.
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.