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Sponsorship of an automotive company (Mercedes-Benz) in equestrian sports. Series sponsor is the highest status of sponsorship. Often the name and the logo of the sponsor is incorporated into the title of the series (NASCAR Cup Series). This status also allows companies to have a decisive voice on the issue of presence among sponsors of other ...
It is a clear example of this concept, because the company using this marketing strategy is not related to sports at all, but through important sports personalities, its products are exposed to a larger target audience. Nike and Gatorade also hold sponsorship agreements with top athletes.
Flow sponsorship is similar to shop sponsorship in that it generally involves the sponsorship of an individual by a small to medium commercial skateboard company or enterprise. However, flow sponsorship usually involves the provision of free merchandise (no cost to the sponsored individual) but the offer is not traditionally consistent or long ...
Private equity-backed companies are expected to lead the charge in the IPO market as sponsors look to unload holdings and return capital to investors. SailPoint and parent Thoma Bravo are offering ...
The company is the title sponsor of the ReliaQuest Bowl in the NCAA. [12] According to Fortune magazine, Founder and CEO Brian Murphy said his decision to become the sponsor was to raise awareness of the importance of cybersecurity and of the opportunities within cybersecurity careers. [13]
The Tokyo 2020 Olympics have generated record domestic sponsorship revenues of more than $3.0 billion, the International Olympic Committee said on Tuesday - three times more than any previous ...