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When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...
Self-presentation theory and personal branding go hand in hand, we see celebrities and athletes building a particular brand, or persona over with the use of Twitter, Facebook, Instagram and Snapchat. Building a personal brand is a big part of a celebrity's life, and it can help them spread awareness and also provide an outlet to connect with ...
[277] [302] Further, the cyber-collaboration charity video "We Are the World 25 for Haiti (YouTube edition)" was formed by mixing performances of 57 globally distributed singers into a single musical work, [303] with The Tokyo Times noting the "We Pray for You" YouTube cyber-collaboration video as an example of a trend to use crowdsourcing for ...
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In marketing, branded content (also known as branded entertainment) is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing (in which content is presented first and foremost as a marketing ploy for a brand) [1] and product placement (where advertisers pay to have references to their brands incorporated into outside creative ...
Alternatively, use {} if the video is a newscast, or {{cite episode}} if the video is in an episodic format. Note that this template makes it clear that it "has" various Wikidata property elements, it does not automatically "use" the information stored in Wikidata – the VIDEOID, CHANNELID, HANDLE, USERNAME, SHOWID or PLAYLISTID alphanumeric ...
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De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup. [9] She then began searching YouTube for tutorials to recreate the look and was inspired to begin creating her own.