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Goffman uses the term Dramaturgy to describe looking at one's own persona as a drama, treating your actions as an actor in a play. One can control how they are viewed by their peers, and in the case of celebrities or athletes, can build a personal brand through utilizing what they present to their publics using various social media outlets.
The AOL.com video experience serves up the best video content from AOL and around the web, ... How to create guides in your maps app for restaurants, activities. USA TODAY.
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."
Corporate film refers to any type of non-advertisement based film/video content created for and commissioned by a business, company, corporation, or organization.Today, the vast majority of corporate film content is hosted online and is published on the company’s website page and distributed through social media or email marketing.
In marketing, brand management is the control of how a brand is perceived in the market.Tangible elements of brand management include the look, price, and packaging of the product itself; intangible elements are the experiences that the target markets share with the brand, and the relationships they have with it.
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