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In the last 10 years, the revenue in FMCG industry in India has been growing at the rate of 21.4%. [2] There was a drastic change in revenues in FMCG sector growing from US$31.6 billion to US$52.8 from 2011 to 2017-2018 respectively. [3]
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods , beverages , toiletries , candies , cosmetics , over-the-counter drugs , dry goods , and other consumables .
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
The company now operates in the food and beverages industry, with ~56% of their revenue coming from India while the rest is from their international businesses. After the merger, the company controls Indian and international brands like Tata Salt, Tata Tea, Tetley, Eight O'Clock Coffee, Good Earth Tea, Tata Sampann and Tata Starbucks. [6]
Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. [3] It is a subsidiary of the Anglo-Dutch company Unilever.Its products include foods, beverages, cleaning agents, personal care products and other consumer staples.
The industry consensus is that growth is at an inflection point. [3] In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities. [4] Demand for international consumer products (including long-tail items) is growing faster than in-country supply from authorised distributors and e-commerce ...
Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. [4] It manufactures Ayurvedic products [5] and fast-moving consumer goods. [6]
Adani Wilmar Limited (AWL) is an Indian multinational food and beverage conglomerate based in Ahmedabad. [6] The company was founded in 1999 as a joint venture between Adani Enterprises and Wilmar International.