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  2. Logocentrism - Wikipedia

    en.wikipedia.org/wiki/Logocentrism

    [12] That the signified is originarily and essentially (and not only for a finite and created spirit) trace, that it is always already in the position of the signifier, is the apparently innocent proposition within which the metaphysics of the logos, of presence and consciousness, must reflect upon writing as its death and its resource.

  3. Visual rhetoric - Wikipedia

    en.wikipedia.org/wiki/Visual_rhetoric

    Visual rhetoric encompasses the skill of visual literacy and the ability to analyze images for their form and meaning. [1] Drawing on techniques from semiotics and rhetorical analysis, visual rhetoric expands on visual literacy as it examines the structure of an image with the focus on its persuasive effects on an audience. [1]

  4. Modes of persuasion - Wikipedia

    en.wikipedia.org/wiki/Modes_of_persuasion

    The modes of persuasion, modes of appeal or rhetorical appeals (Greek: pisteis) are strategies of rhetoric that classify a speaker's or writer's appeal to their audience. These include ethos , pathos , and logos , all three of which appear in Aristotle's Rhetoric . [ 1 ]

  5. Logos - Wikipedia

    en.wikipedia.org/wiki/Logos

    Greek spelling of logos. Logos (UK: / ˈ l oʊ ɡ ɒ s, ˈ l ɒ ɡ ɒ s /, US: / ˈ l oʊ ɡ oʊ s /; Ancient Greek: λόγος, romanized: lógos, lit. 'word, discourse, or reason') is a term used in Western philosophy, psychology and rhetoric, as well as religion (notably Christianity); among its connotations is that of a rational form of discourse that relies on inductive and deductive ...

  6. Rhetorical modes - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_modes

    Examples are the satiric mode, the ironic, the comic, the pastoral, and the didactic. [ 2 ] Frederick Crews uses the term to mean a type of essay and categorizes essays as falling into four types, corresponding to four basic functions of prose: narration , or telling; description , or picturing; exposition , or explaining; and argument , or ...

  7. Rhetorical structure theory - Wikipedia

    en.wikipedia.org/wiki/Rhetorical_Structure_Theory

    Rhetorical structure theory (RST) is a theory of text organization that describes relations that hold between parts of text. It was originally developed by William Mann , Sandra Thompson , Christian M. I. M. Matthiessen and others at the University of Southern California 's Information Sciences Institute (ISI) and defined in a 1988 paper.

  8. Figure of speech - Wikipedia

    en.wikipedia.org/wiki/Figure_of_speech

    A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1] [2] In the distinction between literal and figurative language, figures of

  9. Chiasmus - Wikipedia

    en.wikipedia.org/wiki/Chiasmus

    The Wilhelmus, the national anthem of the Netherlands, has a structure composed around a thematic chiasmus: the 15 stanzas of the text are symmetrical, in that verses one and 15 resemble one another in meaning, as do verses two and 14, three and 13, etc., until they converge in the eighth verse, the heart of the song.