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Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) [1] or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods , beverages , toiletries , candies , cosmetics , over-the-counter drugs , dry goods , and other consumables .
In the last 10 years, the revenue in FMCG industry in India has been growing at the rate of 21.4%. [2] There was a drastic change in revenues in FMCG sector growing from US$31.6 billion to US$52.8 from 2011 to 2017-2018 respectively. [3]
BPO – Business process outsourcing; Comms – Communications sector; DIY – Do It yourself market; FMCG – Fast-moving consumer goods FSS – Financial services sector HoReCa – Hotel, restaurant, café [1] [2]
Engagement (marketing) Facelift (product) Fallacy of quoting out of context; Fine print; Flighting (advertising) Growth Hacking; Heavy-up; Inseparability; Intangibility; Integrated marketing communications; Low-end market; Marketing communications; Marketing experimentation; Marketing exposure; Marketing information system; Marketing mix for ...
Its marketing is a "tongue-in-cheek take on the 'mating game '", suggesting that women are instantly drawn to men who use the products. [ 125 ] [ 126 ] Unlike Dove's long-running beauty campaign, Lynx advertising often creates mini-series of advertisements based around a singular product rather than communicating an overarching idea.
It has a presence across six business segments, namely FMCG, hotels, agribusiness, information technology, paper products, and packaging. [10] It generates a plurality of its revenue from tobacco products. [11] In terms of market capitalization, ITC is the second-largest FMCG company in India and the third-largest tobacco company in the world.
Image source: The Motley Fool. Scotts Miracle-Gro (NYSE: SMG) Q1 2025 Earnings Call Jan 29, 2025, 9:00 a.m. ET. Contents: Prepared Remarks. Questions and Answers. Call Participants
A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]