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Vertical market software is aimed at addressing the needs of any given business within a discernible vertical market (specific industry or market). While horizontal market software can be useful to a wide array of industries (such as word processors or spreadsheet programs), vertical market software is developed for and customized to a specific industry's needs.
The company's business strategy is to acquire software companies, and then hold them for the long term. [4] It has acquired over 500 businesses since being founded. [4] It focuses on vertical market software companies (i.e. those that create software for a particular industry or market, as opposed to creating software usable for a wide variety of markets). [5]
A vertical market is a market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs. A horizontal market is a market in which a product or service meets the needs of a wide range of buyers across different sectors of an economy .
Proprietary 2D and 3D design and drafting application for Windows and Apple Mac OS-X deploying.CAD file format. Used independently and as a software development platform for vertical market design applications TriCAD CAD
Bullhorn was founded in 1999 by Roger Colvin, [2] Barry Hinckley, [3] and Art Papas. Papas continues to serve as CEO. The company originally launched as a platform for freelancers to find and collaborate on work, but in 2001 changed its focus to build CRM software for vertical markets.
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Image source: The Motley Fool. PTC (NASDAQ: PTC) Q1 2025 Earnings Call Feb 05, 2025, 5:00 p.m. ET. Contents: Prepared Remarks. Questions and Answers. Call ...
Vertical integration can be desirable because it secures supplies needed by the firm to produce its product and the market needed to sell the product, but it can become undesirable when a firm's actions become anti-competitive and impede free competition in an open marketplace. Vertical integration is one method of avoiding the hold-up problem.