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A $1 storage bin, a $10 desk—you name it, IKEA has it for a low, low price. And while some of the brand's more popular pieces can be on the pricier side, nothing compares to the IKEA vintage market.
In 2008, IKEA paired up with the makers of video game The Sims 2 to make a stuff pack called IKEA Home Stuff, featuring many IKEA products. It was released on 24 June 2008 in North America and 26 June 2008 in Europe. It is the second stuff pack with a major brand, the first being The Sims 2 H&M Fashion Stuff.
IKEA opened a 32,000 square metres (340,000 sq ft) store in Calcot, Reading, Berkshire on 14 July 2016 and opened in September 2017 in Sheffield. On the 10 May 2018, the UK's 21st store opened in Exeter. [34] [35] Additionally the UK has two Order and Collect points; Norwich [36] (which closed in 2021) and Aberdeen. [37]
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In October 2012, IKEA was criticized in Sweden for airbrushing women out of pictures in catalogues used in Saudi Arabia. [35] In October 2017, a Chinese IKEA commercial, showing a mother scolding her daughter for not "bringing home a boyfriend", was criticized by netizens for "sexist" and discrimination against singles and single women in China.
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