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Vineyard Vines is an American clothing and accessory retailer founded in 1998 in Martha’s Vineyard, Massachusetts, by brothers Shep and Ian Murray. The brand markets high-end ties, hats, belts, shirts, shorts, swimwear, bags for men, women, and children. It has grown to a collection of retail stores and outlets across the United States.
St. Bernard Sports was founded in 1978 [1] by Wes Goyer. The company began by specializing in high end retail fashion and surf, snowboard and ski products but expanded its business model to include other types of apparel and in 1998 began carrying shoes and sportswear. [2]
The retailer offers clothing, footwear, accessories, jewelry, personal hygiene products, toys, deco products with an off-price discount of 65%. Its revenue was 6 billion dollars according 2017 results. [34] The off-price network Nordstrom Rack, which sells mostly clothes, footwear, jewelry and cosmetics, operates 240 stores as of 2018.
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During the early 2010s, American preppy guys moved away from the hip-hop influenced fashions of the 2000s and begun to dress in a more classic 1950s Ivy League style [265] with sweaters, Sperry Top-Sider boat shoes, Aran sweaters, cardigans, Oxford shirts, Cricket pullovers, wingtips, stripy polo shirts with layered shirts underneath in cooler ...
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