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2. Microsoft Advertising - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Advertising

   Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

3. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   SEM includes both paid search results (using tools like Google AdWords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads , pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click ...

4. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   The organic search results, queries, and advertisements are the three main components of the SERP, However, the SERP of major search engines, like Google, Yahoo!, Bing, and Sogou may include many different types of enhanced results (organic search, and sponsored) such as rich snippets, images, maps, definitions, answer boxes, videos or suggested search refinements.

5. Microsoft’s Bing is the first threat to Google’s search ...

   www.aol.com/finance/microsoft-bing-first-threat...

   Microsoft's new AI-powered Bing is the first threat to Google's search supremacy in decades. ... CFO Amy Hood pointed out that just 1 point of search advertising market share is worth $2 billion ...

6. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked ...

7. Local search (Internet) - Wikipedia

   en.wikipedia.org/wiki/Local_search_(Internet)

   A search that references a product or service that is typically consumed locally, such as "restaurant" or "nail salon", is an implicit local search. Local searches on Google Search typically return organic results prefaced with a 'local 3-pack', a list of three local results. More local results can be obtained by clicking on “more places ...