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Premier Inn Limited is a British limited service hotel chain and the UK's largest hotel brand, with more than 800 hotels, with over 72,000 rooms. It operates hotels in a variety of locations including city centres, suburbs and airports, competing with the likes of Travelodge and Ibis hotels.
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Major soft brands launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph. [6]
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In June 2005, the Blackstone Group acquired Wyndham International for $3.2 billion. Summerfield Suites, Wyndham's extended-stay offering, was included in the deal. On December 1, 2005, Global Hyatt confirmed that it had entered into a definitive agreement to acquire the 21-hotel Summerfield Suites brand from Blackstone for an undisclosed price.