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Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]
Shelby D. Hunt (July 5, 1939 – July 12, 2022) was an American organizational theorist, the Jerry S. Rawls and P. W. Horn Professor of Marketing at the Texas Tech University, and a highly cited marketing researcher.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2]
Polytetrafluoroethylene (PTFE) is a synthetic fluoropolymer of tetrafluoroethylene, and has numerous applications because it is chemically inert. [3] The commonly known brand name of PTFE-based composition is Teflon by Chemours, [4] a spin-off from DuPont, which originally invented the compound in 1938. [4]