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Demand forecasting plays an important role for businesses in different industries, particularly with regard to mitigating the risks associated with particular business activities. However, demand forecasting is known to be a challenging task for businesses due to the intricacies of analysis, specifically quantitative analysis. [4]
Customer demand planning aims at matching customer supply planning logic and implies CPFR type collaboration. Aspects of demand management include customer experience, demand creation, inventory and pricing optimization, channel management, sourcing, transportation optimization and advanced practices in technology. [2]
Supply chain management and customer demand planning — Forecasting can be used in supply chain management to ensure that the right product is at the right place at the right time. Accurate forecasting will help retailers reduce excess inventory and thus increase profit margin. Accurate forecasting will also help them meet consumer demand.
Load forecasting (electric load forecasting, electric demand forecasting). Although "load" is an ambiguous term, in load forecasting the "load" usually means demand (in kW) or energy (in kWh) and since the magnitude of power and energy is the same for hourly data, usually no distinction is made between demand and energy. [16]
Demand management is a planning methodology used to forecast, plan for and manage the demand for products and services. This can be at macro-levels as in economics and at micro-levels within individual organizations.
Demand sensing is a forecasting method that uses artificial intelligence and real-time data capture to create a forecast of demand based on the current realities of the supply chain. [ 1 ] [ 2 ] Traditionally, forecasting accuracy was based on time series techniques which create a forecast based on prior sales history and draws on several years ...
Transportation forecasting is the attempt of estimating the number of vehicles or people that will use a specific transportation facility in the future. For instance, a forecast may estimate the number of vehicles on a planned road or bridge, the ridership on a railway line, the number of passengers visiting an airport, or the number of ships calling on a seaport.
See Demand forecasting and Production budget. Price-based forecasts seek to forecast demand as a function of marketing variables, such as price or promotion. These involve building specialized forecasts such as market response models or cross price elasticity of demand estimates to predict customer behavior at certain price points. [4]