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Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn ...
Isadore Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, business magnate, and the co-founder of Mattel.With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
Wizzzer (1969-1975) Mattel's string-less tops issued in many color combinations and gift sets. Wonder Woman (animated film) 2009 Best Buy only Wonder Woman (2017 film) Wonder Woman 1984; Welcome to the Wayne; WWE (since 2010) Woody Woodpecker (1964-1965 re-issued 1972–1974) Talking doll, inspired by cartoon of the same name. Woody talking ...
The Vac-u-form, was a toy invented by Eddy Goldfarb and released by Mattel in the 1960s around 1961 with the trademark filed on October 8, 1962. [1]Based on the industrial process of vacuum forming, a rectangular piece of plastic was clamped in a holder and heated over a metal plate.
Mattel eyes a better second half of the year than the first half, supported by 'Barbie' movie mania.
Mattel, one of the world’s largest toy companies which own brands including Barbie and Fisher-Price, has been sued by the University of California, Los Angeles (UCLA), for allegedly backing out ...
In a toy industry dominated by the male demographic, Mattel co-founder Ruth Handler broke new ground in 1959 when she took a concept based on the German Bild Lilli doll and introduced the world to Barbie. The toy line has since become the largest selling doll and one of the most influential toys in modern history, selling over a billion dolls ...
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