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Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. [8] [9] Mattel was founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler [10] in January 1945. It is the world's second largest toy maker in terms of revenue, after The Lego Group.
When Tyco was purchased by Mattel on March 27, 1997, it was the third-largest toy company in the United States. The brand survived into the 2000s and beyond as the Mattel "Tyco R/C" division, while much of the Sesame Street line, Magna Doodle, and the View-Master were transferred to the Fisher-Price division. On February 23, 2019, Terry Flynn ...
Ruth Marianna Handler (née Mosko; November 4, 1916 – April 27, 2002) was an American business magnate and inventor.She is best known for inventing the Barbie doll in 1959 [2] and being co-founder of toy manufacturer Mattel with her husband Elliot, as well as serving as the company's first president from 1945 to 1975.
Isadore Elliot Handler (April 9, 1916 – July 21, 2011) was an American inventor, business magnate, and the co-founder of Mattel.With his wife, Ruth Handler, he developed some of the biggest-selling toys in American history, including Barbie, Chatty Cathy, Creepy Crawlers, and Hot Wheels.
Charmin' Chatty (1963–1964) Talking doll, Mattel's Changeable Record Doll, came with five changeable records. Chatty Cathy (1960–1965) Mattel's original talking doll. The pull-string talking mechanism that was created for Chatty Cathy in 1960, and it was used in many Mattel talking dolls from 1960 to 1975.
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The Vac-u-form, was a toy invented by Eddy Goldfarb and released by Mattel in the 1960s around 1961 with the trademark filed on October 8, 1962. [1] Based on the industrial process of vacuum forming, a rectangular piece of plastic was clamped in a holder and heated over a metal plate. When the plastic was soft, the holder was swung to the other ...
Mattel, one of the world’s largest toy companies which own brands including Barbie and Fisher-Price, has been sued by the University of California, Los Angeles (UCLA), for allegedly backing out ...
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