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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
To promote sales of Converse All Star shoes to basketball players, Taylor held basketball clinics in high school and college gyms and YMCAs all across the United States and taught the fundamentals of the game. [7] During the 1926–27 season Taylor also served as a player-manager of the company-sponsored basketball team called the Converse All ...
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By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
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Sneaker brand Converse is the latest subsidiary of parent company Nike to feel the heat from the sneaker giant’s $2 billion cost-saving plan that includes laying off 2% of its workforce ...