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A connotation is a commonly understood cultural or emotional association that any given word or phrase carries, in addition to its explicit or literal meaning, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. [ 1 ]
French semiotician Roland Barthes used signs to explain the concept of connotation—cultural meanings attached to words—and denotation—literal or explicit meanings of words. [2] Without Saussure's breakdown of signs into signified and signifier, however, these semioticians would not have had anything to base their concepts on.
Some people consider it best to use person-first language, for example "a person with a disability" rather than "a disabled person." [1] However identity-first language, as in "autistic person" or "deaf person", is preferred by many people and organizations. [2] Language can influence individuals' perception of disabled people and disability. [3]
Politicians employ euphemisms, [11] and study how to use them effectively: which words to use or avoid using to gain political advantage or disparage an opponent. . Speechwriter and journalist Richard Heller gives the example that it is common for a politician to advocate "investment in public services," because it has a more favorable connotation than "publ
Proper use of emotive conjugation provides words that are synonymous in their factual definitions, but different in their emotional connotation. While most examples are in triads, emotive conjugation can be used with a single subject. Examples of emotive conjugation include: I am sparkling; you are unusually talkative; he is drunk. [5]
A male cat paying a "call" on a female cat, who then serves up kittens, insinuating that the "results" of children is predicated on a male "catcall". An innuendo is a hint, insinuation or intimation about a person or thing, especially of a denigrating or derogatory nature.
Example: The ghetto was ruled by neither German nor Jew; it was ruled by delusion. (from Night, by Elie Wiesel) In this sentence, Wiesel uses two parallel independent clauses written in the passive voice. The first clause establishes suspense about who rules the ghetto, and then the first few words of the second clause set up the reader with ...
Connotation is concerned with how the sign system is used in each message. The semantic content is selected by the addresser and represents that individual's values and intentions. Limiting an analysis purely to the sign system comprised by paradigms and syntagms excludes key elements in the interpretive process.