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The agency that would become Ketchum was founded as Ketchum and MacLeod in Pittsburgh on May 22, 1923. [5] The agency's name was changed to Ketchum, MacLeod & Grove in 1924. It was led by brothers George and Carlton Ketchum, and Norman McLeod and Robert Grove, whom the brothers met at University of Pittsburgh in the 1910s. [6]
GMMB was founded in 1983. [9] In 2002, Omnicom, the second-largest advertising agency in the world, [10] purchased GMMB [11] Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards. [12]
Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
Fenton Communications is a public relations firm that was founded by David Fenton in 1982. They describe themselves as the "largest public interest communications firm in the country", [1] and maintain offices in Washington, DC, Los Angeles, San Francisco, and New York City.
Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.
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the Direct Marketing Association [1] and then; the Data & Marketing Association. The organization launched the International ECHO Awards in 1929. [10] As of when John Gitlitz left the American Advertising Federation in 1981 to become president/CEO of the DMA, the latter's headquarters were in NYC, although their Washington DC office was ...
Stagwell Inc., formerly The Stagwell Group, is a global marketing and communications group founded in 2015 by Mark Penn. [1] In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners. [2] The merger was completed in August 2021. [3] [4] [5]