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SWISSGEAR backpack. SWISSGEAR ® [1] is a Swiss clothing, luggage, and accessory company that is branded as part of the maker of Swiss Army knives. [2] The company is owned by Wenger and its products are licensed in North America by Group III International Ltd. [3] SWISSGEAR also sells watches, that are manufactured by Wenger and branded under the SWISSGEAR name, known as "SWISSGEAR Legacy ...
Snag a spiffy new bag just in time for travel season — like a hard-sided spinner for $91 and a set of three suitcases for just $83.
This strategy is similar to the success Victorinox Swiss Army Brands Inc. has had selling watches, luggage, clothing, and fragrance. [ 20 ] On June 5, 2012, the company manufactured its 500,000,000th lighter and celebrated its 80th anniversary.
The crisis led to the acquisition of Wenger by its competitor Victorinox in 2005. [8] With the backing of Victorinox, Wenger was able for a time to maintain its own production and branding of Swiss army knives and watches. Wenger knives had been advertised as the "Genuine Swiss Army Knife" and Victorinox as the "Original Swiss Army Knife".