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  2. Mobile marketing - Wikipedia

    en.wikipedia.org/wiki/Mobile_marketing

    For mass messaging, shortcodes are preferred over a dedicated virtual number because of their higher throughput and are great for time-sensitive campaigns and emergencies. [9] In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an Island Records release, In North America, it was the Labatt Brewing Company in

  3. Bulk messaging - Wikipedia

    en.wikipedia.org/wiki/Bulk_messaging

    Bulk messaging is the dissemination of large numbers of SMS messages for delivery to mobile phone terminals. It is used by media companies, banks and other enterprises (for marketing and fraud control) [1] and consumer brands for a variety of purposes including entertainment, enterprise and mobile marketing.

  4. Mobile campaign - Wikipedia

    en.wikipedia.org/wiki/Mobile_campaign

    Near the introduction of mobile campaigns, they were primarily created to boost the impact of primary campaigns. [2] A good example of one of the first mobile campaigns is the viewer voting system employed in American Idol. Using the American Idol example, the primary campaign was television, and the engagement was mobile, “watch this show ...

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  6. Social media and political communication in the United States

    en.wikipedia.org/wiki/Social_media_and_political...

    Therefore, for political campaigns to truly reach as many people as possible, political groups first need to get those three users talking about their campaigns on social media. [51] With the many ways social media can be used in political campaigns, many U.S. social media users claim they are drained by the influx of political content in their ...

  7. SMS - Wikipedia

    en.wikipedia.org/wiki/SMS

    An SMS message written on a Motorola Razr V3. Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks.