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With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [3] Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
However, men's beauty products were relatively non-existent on the market until the end of the 1990s. [5] Only a few brands were interested in producing men's cosmetics because it was regarded as a niche market. [6] Male cosmetics are not as widely accepted as female cosmetics; only 17% of men think that makeup products are important in daily life.
From baseball to beauty! Alex Rodriguez teamed up with Hims & Hers to create a makeup product specifically for men. Say Cheese! See Machine Gun Kelly’s Colorful Smiley Face Manicure Read article ...
However, there is an obvious generation gap: 73% of all men over 51 said they would not consider using makeup, while 37% of all men between 18 to 34 said they would.
Hypoallergenic, meaning "below average" or "slightly" allergenic, is a term meaning that something (usually cosmetics, pets, textiles, food, etc.) causes fewer allergic reactions. The term was first used in 1953 in an advertising campaign for cosmetics [ 1 ] [ better source needed ] or perhaps as early as 1940. [ 2 ]