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With the help of dermatologist Marion Sulzberger, they developed the first cosmetic brand that used hypoallergenic ingredients. [ 3 ] Almay was the first brand to introduce skincare safety by producing fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation.
Almay Sensitive Skin Antiperspirant & Deodorant provides all-day protection from sweat and odor, while its fragrance- and alcohol-free formula is gentle enough for sensitive skin. As a result, the ...
Cosmetics that have been produced without any testing on animals are sometimes known as "cruelty-free cosmetics". [4] Some popular cruelty-free beauty brands include: E.L.F., Charlotte Tilbury, Farsali, Fenty Beauty, Fenty Skin, Glow Recipe and others. The website "Cruelty-Free Kitty" was created to assess which brands are cruelty-free.
Hypoallergenic, meaning "below average" or "slightly" allergenic, is a term meaning that something (usually cosmetics, pets, textiles, food, etc.) causes fewer allergic reactions. The term was first used in 1953 in an advertising campaign for cosmetics [ 1 ] [ better source needed ] or perhaps as early as 1940. [ 2 ]
Revlon's share dropped from 20 percent to 10 percent of department store cosmetics sales. Sales at the drugstore also declined as Revlon lost shares to Noxell's Cover Girl brand. Revlon compensated with more acquisitions; Max Factor, Ellen Betrix, Charles of the Ritz, Germaine Monteil, Almay, Fermodyl, Lancaster, Aziza, and Halston.
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