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Matchbox is a toy brand which was introduced by Lesney Products in 1953, and is now owned by Mattel, Inc, which purchased the brand in 1997.The brand was given its name because the original die-cast "Matchbox" toys were sold in boxes similar to those in which matches were sold.
The company continued to produce non-toy items; of those marketed directly by Lesney, one of the more popular ones was a fishing bait press, well liked by British anglers at the time. The next crucial milestone was the production of a replica of the Royal State Coach in 1953, the year of the coronation of Queen Elizabeth II .
MGA also owns Little Tikes and animation studio MGA Studios. MGA is headquartered in a mixed use corporate campus in the Chatsworth area of Los Angeles. [ 2 ] [ 3 ] [ 4 ] In 2018, the chairman and CEO of MGA Entertainment, Isaac Larian , announced that an Australian office of the business would be opening in early 2019.
Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. [15] [16] The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders ...
Mattel CEO Ynon Kreiz joins Yahoo Finance Live to discuss the company's fourth quarter earnings, its brand portfolio, and the outlook for continuous growth.
Hornby Hobbies – Known mostly for trains, has owned many diecast cars, models, and slot car systems along the way. Hot Wheels – Famous line of small diecast custom, sports, and racing cars by Mattel. HP – Plastic toys made in Hong Kong [38] HPI Racing (formerly Hobby Products International) – 1:43 & 1:18 scale diecast.
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The company was founded in 1961 by Emile Véron, of the family that also created Norev (the Véron family name spelled backwards). [4] Initially, model railways and accessories were made and the firm was known as "Rail-Route". By 1964, the first cars came to market, and in 1967, the name was changed to Majorette.