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ASOS plc (/ ˈ eɪ s ɒ s / AY-soss) [4] is a British online fast-fashion and cosmetic retailer. The company was founded in 2000 in London, primarily aimed at young adults. [5] The website sells over 850 brands as well as its own range of clothing and accessories, and ships to all 196 countries from fulfilment centres in the United Kingdom, the United States, and Europe.
Accordion pleats or knife pleats are a form of tight pleating which allows the garment to expand its shape when moving. Accordion pleating is also used for some dress sleeves, such as pleating the end of the elbow, with the fullness of the pleat gathered closely at the cuff. This form of pleating inspired the "skirt dancing" of Loie Fuller. [2]