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  2. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    [1] [3] [8] The marginal revenue (the increase in total revenue) is the price the firm gets on the additional unit sold, less the revenue lost by reducing the price on all other units that were sold prior to the decrease in price. Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price ...

  3. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    When price goes up, quantity will go down. Whether the total revenue will grow or drop depends on the original price and quantity and the slope of the demand curve. For example, total revenue will rise due to an increase in quantity if the percentage increase in quantity is larger than the percentage decrease in price.

  4. Gross margin - Wikipedia

    en.wikipedia.org/wiki/Gross_margin

    If margin is 30%, then 30% of the total of sales is the profit. If markup is 30%, the percentage of daily sales that are profit will not be the same percentage. Some retailers use markups because it is easier to calculate a sales price from a cost. If markup is 40%, then sales price will be 40% more than the cost of the item.

  5. Output elasticity - Wikipedia

    en.wikipedia.org/wiki/Output_elasticity

    In economics, output elasticity is the percentage change of output (GDP or production of a single firm) divided by the percentage change of an input. It is sometimes called partial output elasticity to clarify that it refers to the change of only one input. [1] As with every elasticity, this measure is defined locally, i.e. defined at a point.

  6. Profit maximization - Wikipedia

    en.wikipedia.org/wiki/Profit_maximization

    Profit maximization using the total revenue and total cost curves of a perfect competitor. To obtain the profit maximizing output quantity, we start by recognizing that profit is equal to total revenue minus total cost (). Given a table of costs and revenues at each quantity, we can either compute equations or plot the data directly on a graph.

  7. Marginal product of labor - Wikipedia

    en.wikipedia.org/wiki/Marginal_product_of_labor

    The marginal profit per unit of labor equals the marginal revenue product of labor minus the marginal cost of labor or M π L = MRP L − MC L A firm maximizes profits where M π L = 0. The marginal revenue product is the change in total revenue per unit change in the variable input assume labor. [10] That is, MRP L = ∆TR/∆L.

  8. Marginal profit - Wikipedia

    en.wikipedia.org/wiki/Marginal_profit

    Marginal profit at a particular output level (output being measured along the horizontal axis) is the vertical difference between marginal revenue (green) and marginal cost (blue). In microeconomics, marginal profit is the increment to profit resulting from a unit or infinitesimal increment to the quantity of a product produced.

  9. Markup rule - Wikipedia

    en.wikipedia.org/wiki/Markup_rule

    or "marginal revenue" = "marginal cost". A firm with market power will set a price and production quantity such that marginal cost equals marginal revenue. A competitive firm's marginal revenue is the price it gets for its product, and so it will equate marginal cost to price. (′ / +) =