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The target market can be described as Millennial consumers, value-conscious, and fit-conscious. [citation needed] In 2008, ad agency MacLaren McCann created the "If Jeans Could Talk" campaign to link the Bluenotes brand with their denim line. Bluenotes targets teenagers and young adults for the clothes. [2]
In the marketing and advertising industry, youth marketing consists of activities to communicate with young people, typically in the age range of 11 to 35. More specifically, there is teen marketing, targeting people age 11 to 17; college marketing, targeting college-age consumers, typically ages 18 to 24; and young adult marketing, targeting ages 25 to 34.
It generally sold its own Anchor Blue brand name of youth-oriented denim, graphic T-shirts and casual clothing. [1] Sometimes the company was referred to as the Anchor Blue Inc., but their retail clothing chain of stores was labeled as Anchor Blue. The Anchor Blue and Miller's Outpost brands were acquired by Perry Ellis International in 2012. [2]
One week after the death of Lou Carnesecca, Rick Pitino found the perfect way to honor the legendary St. John’s men’s basketball coach.. Pitino had his tailor create a replica of the iconic ...
Consumer Financial Protection Bureau (CFPB) director Rohit Chopra has said he does not believe his agency should be a “dead fish” in the final weeks of the Biden administration.
Four-time Grand Slam singles winner Naomi Osaka has started 2025 in style, beating Julia Grabher 7-5, 6-3 Wednesday to reach the quarterfinals of the Auckland tennis classic. Osaka overcame a ...