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Situational Crisis Communication Theory (SCCT,), is a theory in the field of crisis communication. It suggests that crisis managers should match strategic crisis responses to the level of crisis responsibility and reputational threat posed by a crisis. [1] SCCT was proposed by W. Timothy Coombs in 2007.
Both situational crisis communication theory and image repair theory assume organizations should protect their reputation and image through appropriate responses to the crisis. Therefore, how to draft effective message to defend the crisis becomes the focal point of crisis communication research.
For instance, his studies using situational crisis communication theory found no support for always using mortification and corrective action. Also, the mortification and corrective action strategies had no greater effect than a simple bolstering strategy in a criminal violation crisis such as racial discrimination (Coombs, 2006 [17]). This ...
Situational crisis communication theory; T. Theories of media exposure; Toronto school of communication theory; Two-step flow of communication This page was last ...
Situational crisis communication theory; Social comparison theory; Social constructionism; Social identity model of deindividuation effects; Social information processing (theory) Social network; Social objects; Social representation; Social support; Social Support Questionnaire; Social undermining; Source–message–channel–receiver model ...
An aerial view captures some of the devastation in Malibu and Pacific Palisades as fires ravaged the Los Angeles area this week.
U.S. President Joe Biden on Thursday said he hoped President-elect Donald Trump would rethink his plan to impose tariffs on Mexico and Canada, saying it could "screw up" relationships with close ...
Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders. [1] The study of crisis management originated with large-scale industrial and environmental disasters in the 1980s.