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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [ 1 ] [ 2 ] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress .
Its content has been distributed through TikTok, Facebook/Instagram, Deezer, Pandora Music, SoundCloud, Spotify, Vevo, YouTube Premium and other services. [7] In February 2013, Merlin and IMPALA signed an agreement with Warner Music Group after it acquired Parlophone, to transfer 30% of that label's value to Merlin and IMPALA members. The ...
Recording contracts may include opt-out clauses for the label in the event an act's popularity dips or the act releases non-hit albums under the deal. For instance, Mariah Carey was dropped by Virgin Records and her $100 million recording deal cancelled after her first album released by the label sold poorly. [2]
A private-label product is created exclusively for a client, who sets specific demands on what the product or service must contain. [17] A white-label product is not created exclusively for one company, and although white-label manufacturers might offer customizations to their products, these are usually limited. [18]
White label discs can be used to anonymously promote new artists or upcoming albums by veteran artists. In some cases plain white labels are issued to conceal artist identities (examples of this include songs by Traci Lords and La Toya Jackson), whose record companies issued white labels so that DJs would have no pre-conceived notions about the music from the artist name.
Clockwise from top left: Janet Jackson, Michael Jackson, Whitney Houston and Madonna.Four of the artists who have had the largest recording contracts up to one point. [a]The following is a list of the largest music deals in history signed by artists, including recording contracts and multi-rights agreements with over $50 million, as well catalog acquisitions with a reported sum of over $150 ...